US Patent No. 11,568,450 - REWARD SYSTEM FOR MICRO INFLUENCERS IN A SOCIAL MEDIA MARKETING CAMPAIGN (January 31, 2023)

US Patent No. 12,086,837 - REWARD SYSTEM FOR MICRO INFLUENCERS IN A SOCIAL MEDIA MARKETING CAMPAIGN (September 10, 2024)

US Patent Application: 18/825,312 - REWARD SYSTEM FOR MICRO INFLUENCERS IN A SOCIAL MEDIA MARKETING CAMPAIGN (Pending) 

We asked ChatGPT to summarize the two issued SPACO patents (11,568,450 and 12,086,837).

• These patents cover a: REWARD SYSTEM FOR MICRO INFLUENCERS IN A SOCIAL MEDIA MARKETING CAMPAIGN.

• They help harness the higher engagement rate of micro influencers to promote local businesses and brands; and reward them for full funnel performance across platforms.

• This should be of interest to agencies, brands or POS system suppliers that want to add a novel feature to their platform.

Note: this summary does not constitute a legal analysis of the patent claims. To see an example of the basic reward algorithm, check out Figure 4 in either patent.

Patent Abstract:

A business accesses a campaign server and inputs information relevant to a marketing campaign. The server sends invitations to social media influencers, who then post content to various platforms to influence customers to act in ways beneficial to the business, either by further advancing the marketing campaign or by actually generating revenue for the sponsor. The system tracks the social media reactions of customers (likes, shares, etc.), as well as real-world activity (product purchases, physical attendance at advertised locations, etc.), attributable to each influencer, and points are awarded based on the activity they generate among customers. The points are weighted according to the type of activity generated and/or the social media platforms on which the activity is generated, and the running point totals of the influencers are published to foster competition among them. A total reward is allocated and paid to the influencers according to their relative total accumulated points.

SPACO, LLC is represented before the US PTO by Forge IP, PLLC of Shelton, CT, www.forgeIP.com