Who we are

SPACO is a Limited Liability Company formed in 2019 to pursue and monetize a unique and patented social media marketing platform. The company holds two issued US patents and one pending application for a Reward System for Micro Influencers in a Social Media Marketing Campaign. These patents cover a novel system for rewarding micro influencers for posting content for businesses on various social media platforms.

The concept is targeted at promotions for local businesses using local influencers with local followers; but is also applicable to regional or national campaigns looking to engage micro influencers. Micro influencers have historically had a much higher engagement rate than celebrities or macro influencers, and they are especially relevant for local businesses.

During a marketing campaign, influencers compete for points awarded for social media engagement, purchases or location visits generated by their followers. Points are awarded to the influencers based on their performance relative to other influencers participating in a campaign. The platform is designed to track the engagement, location visits, and purchases by followers of enlisted influencers and awards those influencers points. Points can be converted into money, coupons, products/services or other considerations.

Background

SPACO was formed by original investors in 2019 to pursue the patents first filed during earlier test marketing of the concept in 2017-2018. Results from dozens of campaigns across a broad range of businesses demonstrated the power of hyper-local influencers in driving traffic to local businesses while rewarding influencers for their performance; including engagement, location visits, and purchases.

Word of mouth advertising can be very effective for local or regional businesses; and these patents promote hyper-local engagement to produce results for businesses while rewarding local influencers for their efforts. This approach should be of interest to marketing agencies, other influencer platforms, point of sales service providers and /or businesses with their own internal influencer programs.

This patented social media platform will help bring more of the billions of marketing dollars and rewards down to everyday nano and micro influencers. Brands or businesses can harness the higher engagement rate and authenticity of nano and micro influencers to promote their bar, restaurant, salon, studio, event or product and can utilize this patented approach to increase awareness, engagement, and sales.